Public
Relations And The Press
Author: Peter Collins First Published: 2008
ISBN: 978-983-72-0607-6
Price: RM 29.50 (US$ 9.00)
Public Relations and the Press, examines the unique relationship between Public Relations (PR) of an organization and the mass media, commonly known as the Press. In the current business world, the reputation, credibility and even the existence of any organization or corporation, in the eyes of the public, depends very much on the publicity or coverage it receives from the press. An encouraging or complimenting coverage by the press about any organization would see its stake shooting up, while the adverse commentary could cause the reverse sooner or later. Therefore, it is very obvious that at all times, the relationship between PR and the Press should be cordial for the good of an organization.
As to how such a cordial relationship could be achieved, this book provides adequate guidelines under various headings, including Public and Media Relations Planning, Media Monitoring, Public Relations Planning etc.
Public Relations and the Press could prove to be a fascinating book for all those involved in corporations, Public Relations and Mass Communication.
Author: Peter Collins First Published: 2008
ISBN: 978-983-72-0607-6
Price: RM 29.50 (US$ 9.00)
Public Relations and the Press, examines the unique relationship between Public Relations (PR) of an organization and the mass media, commonly known as the Press. In the current business world, the reputation, credibility and even the existence of any organization or corporation, in the eyes of the public, depends very much on the publicity or coverage it receives from the press. An encouraging or complimenting coverage by the press about any organization would see its stake shooting up, while the adverse commentary could cause the reverse sooner or later. Therefore, it is very obvious that at all times, the relationship between PR and the Press should be cordial for the good of an organization.
As to how such a cordial relationship could be achieved, this book provides adequate guidelines under various headings, including Public and Media Relations Planning, Media Monitoring, Public Relations Planning etc.
Public Relations and the Press could prove to be a fascinating book for all those involved in corporations, Public Relations and Mass Communication.
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