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Tajuk : Strategic Management in Tourism / 2nd
edition
Penyunting : Luiz Moutinho
Barcode: 39292004193715
Sinopsis:
Fully updated with new chapters
linking strategic thinking and action in the management of tourism, this
comprehensive textbook provides an analytical evaluation of the most important
global trends in tourism and analysis of the impact of crucial environmental
issues and their implications and the major factors affecting international
tourism management. Following a successful first edition that is now a
mainstream textbook in tourism courses, the book also covers marketing strategy,
functional management and strategic planning in order to provide an integrated
synthesis that will benefit students in their future careers, and also be useful
to professionals working in the tourism sector. |
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