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Tajuk : Essentials Of Intellectual Property: Law, Economics
and Strategy.
Penulis : Alexander I. Poltorak dan Paul J.
Lerner
Barcode: 39292004229866
Sinopsis: The definitive primer on
intellectual property for business professionals, non-IP attorneys,
entrepreneurs, and inventors.Full of valuable tips, techniques, illustrative
real-world examples, exhibits, and best practices, the Second Edition
of this handy and concise paperback will help you stay up to date on the newest
thinking, strategies, developments, and case law in intellectual
property.
- Presents fundamentals of patents, trademarks,
copyrights, trade secrets and other less-know forms of IP, such as registered
design and mask works
- Covers important concepts such as IP
strategy, protection, audits, valuation, management, and competitive
intelligence
- Offers an introduction to IP licensing and
enforcement
- Now features discussion of critical
precedent-setting recent IP cases and proposed patent reform
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